Before you send anything: the proposal and the parent brochure contain highlighted placeholder fields for pricing. Fill them in — never send a document with placeholders showing. Pricing is agreed per engagement.
PDF or web page? The PDF is what you attach to an email. the blue Open as web page button gives you the same document in the browser — handy when you want to copy the wording into an email, a proposal or a WhatsApp message.
🏫 For schools
Send the brochure first. Everything else answers a question they have asked.
👨👩👧 For parents
For direct enquiries from families.
🎓 Proof it is real
The certificate is the single most persuasive thing in the pack.
🎬 Demo videos
Silent and captioned, so they can be watched anywhere. Two minutes each.